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World Tourism Day 2025 â Pakistan International Tourism Investment Conference
2025
Pakistan celebrated World Tourism Day 2025 in Islamabad with the successful hosting of the 3rd Pakistan International Tourism Investment Conference, organized by PTDC in collaboration with Brain Design and Best Western Premier Hotel. The conference, themed âTourism and Sustainable Transformationâ, provided a platform for leaders, policymakers, diplomats, investors, and tourism stakeholders to discuss sustainable tourism growth, investment opportunities, and community-based tourism models. Opening remarks were delivered by Mr. Muhammad Rauf Raja, CEO Brain Design, emphasizing the importance of public-private partnerships in driving tourism-led economic development. Chief Guest Mr. Sardar Yasir Ilyas Khan, National Coordinator to the Prime Minister on Tourism, reaffirmed the governmentâs vision to position Pakistan as a top global tourism destination. MD PTDC Mr. Aftab ur Rehman Rana delivered a keynote highlighting Pakistanâs sustainable tourism strategy, investment-friendly policies, and initiatives for promoting eco-tourism and heritage tourism. Dr. Muhammad Ali Malik, Deputy Secretary PMâs Youth Programme, presented insights on youth-driven eco-tourism and community engagement. A high-level panel discussion on âThe Role of Technology in Environmental Sustainabilityâ brought together experts from the World Bank, FWO, BOI-GB, Lakeshore Resorts, and NLC Aviation, offering actionable strategies for integrating technology into sustainable tourism practices. The Embassy of Indonesia added cultural vibrancy with a traditional musical and dance performance, reinforcing Pakistanâs international tourism collaborations. The event concluded with a shield distribution ceremony, cake cutting, and a group photo, symbolizing a shared commitment to sustainable growth, investment promotion, and the advancement of Pakistanâs tourism sector. The conference underscored Pakistanâs dedication to positioning itself as an environmentally sustainable, culturally rich, and globally competitive tourism hub.
